Info
LONDON / NEW YORK | Published on: October 9, 2012
Social media pitch
BREAKING: 3 of todays hottest acts @carlyraejepsen @OurNameIsFun & @RitaOra performing @ the #MTVEMA Nov 11! http://pressdoc.com/p/000q0q
Summary
MTV today announced that Carly Rae Jepsen, fun. and Rita Ora – three of the hottest emerging acts in music today – will each make their EMA debut with performances at the “2012 MTV EMA.” These three were identified earlier this year as MTV PUSH acts (MTV’s initiative that recognizes the most promising artists on the brink of becoming global superstars), and they’ve already set the music industry afire.
Details

Jepsen’s smash hit “Call Me Maybe” achieved the No. 1 spot in 47 countries and has sold an incredible 10 million singles worldwide, and her new album “KISS” debuted at No. 1 in Japan and in the top 5 in 15 countries. fun.’s hit song “We Are Young” was in the top 10 in airplay in nearly 30 territories and sold more than 8.5 million copies worldwide. Rita Ora’s debut album “Ora” went straight to No. 1 on the UK charts and has already achieved Gold status; she’s the only artist this year to have three consecutive No. 1’s in the UK.

These three talented newcomers join previously announced performers Taylor Swift, Muse and No Doubt. Hosted by supermodel, entrepreneur and hometown girl Heidi Klum, the 19th annual awards show will broadcast live from Frankfurt’s historic Festhalle on Sunday, 11th November at 9PM CET* on MTV channels around the world, and is sponsored by partners such as Microsoft and Replay.

Jepsen, fun. and Ora have each been nominated for Best PUSH and Best New, while Jepsen and fun. are also up for Best Song. As previously announced, Rihanna and Taylor Swift top the list of the “2012 MTV EMA” nominees with six and five nods, respectively, with Justin Bieber and Katy Perry following closely behind with four nominations each. Lady Gaga, Lana Del Rey, Nicki Minaj, Jay Z and Kanye West each received three EMA nominations, while Green Day, Gotye, Pitbull, Flo Rida, Muse, Arctic Monkeys, Jack White and One Direction are up for two awards. MTV will announce additional EMA performers and presenters at a later date.

Quotes
“This will be my first time at the MTV EMA, and I am beyond thrilled – feeling like a lucky duck for the nominations and the chance to perform. Now the only concern is what to wear?! Let the party begin, Frankfurt."

— Carly Rae Jepsen
“It’s so incredible that we’ll be playing at the MTV EMA, when not that long ago not many people knew who we were in Europe! It just feels like that dream most people don’t get to experience.”

— fun.
“I’m so excited to be part of the 2012 MTV EMA! And to be nominated is incredible – let’s have some fun this year!”

— Rita Ora

About 2012 MTV EMA

About the MTV EMA

The “2012 MTV EMA” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s 200-plus digital media properties around the world. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2012 MTV EMA.” 

Since its inception in 1994, the MTV EMA has established a reputation as one of the most sensational music award shows in the world. The “2011 MTV EMA”, held in Belfast, Northern Ireland, saw a double digit increase in total viewers with over 23 million viewers across multiple platforms. The 18th annual show also saw a 37% increase in the coveted 12-24 demographic, and voting for the 2011 MTV EMA was up a staggering 236% with over 158 million votes worldwide.

Past EMA performers have included the hottest artists from the worlds of hip hop, rock and pop – such as Beyoncé, Katy Perry, Jay-Z, Rihanna, Green Day, Justin Bieber, Shakira, Kanye West, Tokio Hotel, Red Hot Chili Peppers and Kings of Leon – to iconic global superstars like U2, Coldplay, Madonna, Prince, Lady Gaga, Bon Jovi, and many, many more. For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter.  For MTV EMA press materials, please visit press.mtvema.com.

About MTV:

MTV is the world’s premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.